Lagunitas Packaging
Revamped entire product portfolio to bring packaging under one umbrella for stronger brand blocking on shelf. In the first year, 6pack can sales grew overall, plus Maximus IPA growth up by 50% and Hoppy Refresher volume doubling in first year of rollout. Whoa. With increasingly crowded shelves (many with increasingly busy designs), we developed a […]
Hi-Fi Hops Launch
How do you introduce an entirely new liquid? And make it the #1 selling cannabis beverage in California? Lagunitas’ love affair with cannabis is as long and tangled as its relationship with beer & music. And since combining hops and cannabis—in a zero-calorie beverage—was as revelatory as going from mono to stereo, I named it […]
Beast Of Both Worlds
The mad scientist brewers at Lagunitas dreamed up a brand new style of IPA: a hybrid of New England hazy and clear West Coast IPAs. I named it The Beast of Both Worlds and developed a modern kaiju visual concept to bring this Bi-Coastal story to life. Leveling up the Lagunitas dog with a big […]
The Book of Craft Beerds
I created the first book of craft beer label art. And the first book in history to hone in on hirsute beer labels. (Yes, a helluva claim to fame.) 250+ pages. 100+ breweries. 1 burly book. In 2010 I noticed two things in popular culture were, um, growing at an explosive pace: craft beer and […]
Oxgut Hose Co.
This company gives second life to retired firehoses, up-cycling them into high-end and ruggedly stylish products for home and life. I named it after the first firehose material (dating back to 400 B.C.). It’s bold, attention-getting, and a perfect match for the designs. We created the infinity hose logomark to symbolize their “second service” approach. […]