The mad scientist brewers at Lagunitas dreamed up a brand new style of IPA: a hybrid of New England hazy and clear West Coast IPAs.
I named it The Beast of Both Worlds and developed a modern kaiju visual concept to bring this Bi-Coastal story to life. Leveling up the Lagunitas dog with a big new persona, helping communicate the towering 8% alcohol content.
^launch email
^social content
