Lagunitas Packaging

Revamped entire product portfolio to bring packaging under one umbrella for stronger brand blocking on shelf.  In the first year, 6pack can sales grew overall, plus Maximus IPA growth up by 50% and Hoppy Refresher volume doubling in first year of rollout. Whoa. With increasingly crowded shelves (many with increasingly busy designs), we developed a […]

Beast Of Both Worlds

The mad scientist brewers at Lagunitas dreamed up a brand new style of IPA: a hybrid of New England hazy and clear West Coast IPAs. I named it The Beast of Both Worlds and developed a modern kaiju visual concept to bring this Bi-Coastal story to life. Leveling up the Lagunitas dog with a big […]

Hog’s Apothecary

“I got a fever and the only prescription is more handmade sausage, charcuterie, and 500 cc’s of local craft beer.” This Oakland establishment came to my agency looking for a logo. What they got was a storytelling mascot … to the rescue! ::

Oxgut Hose Co.

This company gives second life to retired firehoses, up-cycling them into high-end and ruggedly stylish products for home and life. I named it after the first firehose material (dating back to 400 B.C.). It’s bold, attention-getting, and a perfect match for the designs. We created the infinity hose logomark to symbolize their “second service” approach. […]