This company gives second life to retired firehoses, up-cycling them into high-end and ruggedly stylish products for home and life.

I named it after the first firehose material (dating back to 400 B.C.). It’s bold, attention-getting, and a perfect match for the designs.

We created the infinity hose logomark to symbolize their “second service” approach.

The tagline honors the storyful materials, “Exclusive designs with a heroic past”.

We developed Naming, Tagline, Logo / Identity, Website, Product Copy, Emails, & Trade Show Materials.