This company gives second life to retired firehoses, up-cycling them into high-end and ruggedly stylish products for home and life.
I named it after the first firehose material (dating back to 400 B.C.). It’s bold, attention-getting, and a perfect match for the designs.
We created the infinity hose logomark to symbolize their “second service” approach.
The tagline honors the storyful materials, “Exclusive designs with a heroic past”.
We developed Naming, Tagline, Logo / Identity, Website, Product Copy, Emails, & Trade Show Materials.
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