Tasked with bringing to life the concept of an ARCO “Straight Up Gas Institute”, I developed a wry voice for a no-frills place of fuel-related financial wisdom . Integrated campaign featured outdoor, print, radio, & digital. This “Field Test” won gold from the Outdoor Advertising Awards. (No nickels were harmed in the making of […]


David Ogilvy said “The best ideas come as jokes …“ As we fleshed out the ARCO ‘Straight Up Gas Institute‘ we began filling it with different characters who were there to save you money at the pump. Enter ARCOmedes. Here to dole out straight-up ancient wisdom for modern savings. And maybe snag a bite of […]