David Ogilvy said “The best ideas come as jokes …“
As we fleshed out the ARCO ‘Straight Up Gas Institute‘ we began filling it with different characters who were there to save you money at the pump.
Here to dole out straight-up ancient wisdom for modern savings. And maybe snag a bite of your donut.
ARCOmedes’ prophetic wisdom proved so endearing, we made ancient motivational posters for ARCO office walls. Very moving.