Hi-Fi Hops Launch

How do you introduce an entirely new liquid? And make it the #1 selling cannabis beverage in California? Lagunitas’ love affair with cannabis is as long and tangled as its relationship with beer & music. And since combining hops and cannabis—in a zero-calorie beverage—was as revelatory as going from mono to stereo, I named it […]

The Meth Project “Ask”

I was honored to write these TV scripts and work on set with director Darren Aronofsky. Career highlight for sure. :: Teens are naturally curious. They think they know everything. Often misinformation from peers; like, “is meth really that addictive?”.  Our strategy was that the more informed you are, the smarter your decisions will be—so […]

Oxgut Hose Co.

This company gives second life to retired firehoses, up-cycling them into high-end and ruggedly stylish products for home and life. I named it after the first firehose material (dating back to 400 B.C.). It’s bold, attention-getting, and a perfect match for the designs. We created the infinity hose logomark to symbolize their “second service” approach. […]