I created the first book of craft beer label art.

And the first book in history to hone in on hirsute beer labels.

(Yes, a helluva claim to fame.)

250+ pages. 100+ breweries. 1 burly book.

In 2010 I noticed two things in popular culture were, um, growing at an explosive pace: craft beer and facial hair. There was moustache-emblazened t-shirts, competitive bearding reality shows, and more breweries than any other time in American history, so the two were bound to tangle eventually. Turns out it was happening on the beers themselves.

Since no one had done a book on all the killer label art coming out of this burly moment in time, we did it ourselves.  Cheers!

I grouped the book into themed chapters and we shot respectively-styled beards for each one. The classics (moustaches, sideburns, etc) and thematics (royalty, music, etc). 

This wasn’t just eye candy … I included notes from the label artists and other interesting tidbits for beer geeks to geek out on.

"I'm a copywriter who authored a picture book. So, yeah, I'm kind of a visual thinker."