Griffo Espresso Martini
For as trendy as Espresso Martinis are, this ready-to-drink cocktail wasn’t just another drip in the pan riding the coffee-ish flavored wave. It’s a premium cocktail using the absolute best ingredients, and nothing extra. So we crafted a label that reflects that elevated confidence while standing modern and clean on shelf. https://fredabercrombie.com/wp-content/uploads/2025/05/Espresso-Martini-Cat.m4v
Lagunitas Packaging
Revamped entire product portfolio to bring packaging under one umbrella for stronger brand blocking on shelf. In the first year, 6pack can sales grew overall, plus Maximus IPA growth up by 50% and Hoppy Refresher volume doubling in first year of rollout. Whoa. With increasingly crowded shelves (many with increasingly busy designs), we developed a […]
Hi-Fi Hops Launch
How do you introduce an entirely new liquid? And make it the #1 selling cannabis beverage in California? Lagunitas’ love affair with cannabis is as long and tangled as its relationship with beer & music. And since combining hops and cannabis—in a zero-calorie beverage—was as revelatory as going from mono to stereo, I named it […]