Tasked with bringing to life the concept of an ARCO “Straight Up Gas Institute”, I developed a wry voice for a no-frills place of fuel-related financial wisdom . Integrated campaign featured outdoor, print, radio, & digital. This “Field Test” won gold from the Outdoor Advertising Awards. (No nickels were harmed in the making of […]

The Meth Project “Ask”

I was honored to write these TV scripts and work on set with director Darren Aronofsky. Career highlight for sure. :: Teens are naturally curious. They think they know everything. Often misinformation from peers; like, “is meth really that addictive?”.  Our strategy was that the more informed you are, the smarter your decisions will be—so […]