Oxgut Hose Co.

Oxgut Hose Co.

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This company gives second life to retired firehoses, up-cycling them into high-end and ruggedly stylish products for home and life.

I named it after the first firehose material (dating back to 400 B.C.). It’s bold, attention-getting, and a perfect match for the designs.

We created the infinity hose logomark to symbolize their “second service” approach.

The tagline honors the storyful materials, “Exclusive designs with a heroic past”.

We developed Naming, Tagline, Logo / Identity, Website, Product Copy, Emails, & Trade Show Materials.

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ampm

ampm Secret Menu

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Who among us hasn't used a Twizzler as a straw at some point in their life? Or crushed potato chips on a hot dog? Just me? Whatever.

The Secret Menu campaign used “too much good stuff” as a springboard for culinary creativity: inviting fans to invent and share their own fun combos.

The Facebook microsite scored over a 1000 creative fans in the first week. With creations ranging from surprising to so-crazy-it-just-might-be-delicious.

POINT OF PURCHASE CROSS PROMO

Typical customer behavior was to grab promo items and beeline to the register, so we created stickers to encourage people to add on and ‘go nuts’ first.

TV & digital video brought to life all the tempting possibilities

‘Glazed & Amazed‘ 

A Sausage, Egg & Cheese Croissant where you switch out the Croissant with a Glazed Doughnut ‘bun’.

 

*This was six years before Burger King released a glazed doughnut bun

ARCO Uncategorized

ARCOmedes

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David Ogilvy said “The best ideas come as jokes …“

As we fleshed out the ARCO ‘Straight Up Gas Institute‘ we began filling it with different characters who were there to save you money at the pump.

Enter ARCOmedes.

Here to dole out straight-up ancient wisdom for modern savings. And maybe snag a bite of your donut. 

ARCOmedes’ prophetic wisdom proved so endearing, we made ancient motivational posters for ARCO office walls. Very moving.