TIAA College 529

The objective of this targeted direct mail piece was to convince new parents to start thinking ahead about college savings. So I created The School of Exceptional Foresight to put things in perspective.

ARCOmedes

David Ogilvy said “The best ideas come as jokes …“ As we fleshed out the ARCO ‘Straight Up Gas Institute‘ we began filling it with different characters who were there to save you money at the pump. Enter ARCOmedes. Here to dole out straight-up ancient wisdom for modern savings. And maybe snag a bite of […]

Yahoo! ‘Geek Speak’

For the biggest homepage redesign in Yahoo! history, I wanted to let the stars behind the scenes get a piece of the spotlight.​ Thankfully, I speak fluent geek speak and was able to translate.https://vimeo.com/10529247 ::