Who among us hasn't used a Twizzler as a straw at some point in their life? Or crushed potato chips on a hot dog? Just me? Whatever.
The Secret Menu campaign used “too much good stuff” as a springboard for culinary creativity: inviting fans to invent and share their own fun combos.
The Facebook microsite scored over a 1000 creative fans in the first week. With creations ranging from surprising to so-crazy-it-just-might-be-delicious.
POINT OF PURCHASE CROSS PROMO
Typical customer behavior was to grab promo items and beeline to the register, so we created stickers to encourage people to add on and ‘go nuts’ first.
TV & digital video brought to life all the tempting possibilities
‘Glazed & Amazed‘
A Sausage, Egg & Cheese Croissant where you switch out the Croissant with a Glazed Doughnut ‘bun’.
*This was six years before Burger King released a glazed doughnut bun