Who among us hasn't used a Twizzler as a straw at some point in their life? Or crushed potato chips on a hot dog? Just me? Whatever.

The Secret Menu campaign used “too much good stuff” as a springboard for culinary creativity: inviting fans to invent and share their own fun combos.

The Facebook microsite scored over a 1000 creative fans in the first week. With creations ranging from surprising to so-crazy-it-just-might-be-delicious.


Typical customer behavior was to grab promo items and beeline to the register, so we created stickers to encourage people to add on and ‘go nuts’ first.

TV & digital video brought to life all the tempting possibilities

‘Glazed & Amazed 

A Sausage, Egg & Cheese Croissant where you switch out the Croissant with a Glazed Doughnut ‘bun’.


*This was six years before Burger King released a glazed doughnut bun